Your Diamond-Buying Cheat Sheet

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Forget that old-school tip about spending three months of your salary. We have beautiful engagement ring options for every budget and style.


Understanding the 4Cs is key to getting the most sparkle for your budget. And if you feel overwhelmed, you can always chat, consult or email our diamond and jewelry experts from the comfort of your home. They’re pros at separating fact from fiction and walking you through every consideration.


Decide where to spend your money, and where to save, by prioritizing what you see first.


Cut is the most important of the 4Cs: The better the cut, the more your diamond will sparkle.


Most diamonds have tiny flaws that can only be seen with 10x magnification. For instance, SI grades aren’t flawless, but still look great to the naked eye.


It’s the absence of color that’s actually the most rare and therefore the most expensive.


While you may be envisioning a specific carat weight, bigger is not always the way to go. Is it important that the stone you buy is a precise carat weight or would you be happy with a diamond that “reads” like that weight?


Round brilliant diamonds are our most popular, but don’t rule out other shapes. All non-round diamonds are called “fancies.” Fancies can look larger and cost less than a round of similar carat weight.


Diamond prices jump significantly at the carat and half-carat marks. Purchasing just shy of those weights is a great way to stretch your dollars.

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This is a major purchase, so of course you want to know that what you’re buying is authentic, natural and conflict-free. We’ve always sold high-quality, conflict-free diamonds and we wouldn’t have it any other way.

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Gearing up for a proposal is a big deal, and you want the ring to be just right. The last thing you need to sweat over is the fine print. No worries we’ve got you covered.

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You should feel downright excited about your choice of diamond. No regrets. When you propose with a ring that you know she’s going to love your confidence will shine.

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